LEGO STORY HOW LITTLE TOY SPARKED WORLDS IMAGINATION

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TOEVOEGEN AAN WINKELMANDJE

From bare-bones wooden toys to plastic interlocking bricks, from a single rectangle on which a child could build a simple house to the ability to recreate the worlds of Harry Potter, Star Wars, Batman, and more, hundreds of millions of people around the world have played with LEGOs, driven around in toy cars at LEGOLAND, and flocked to theaters to watch The LEGO Movie and its sequels. Some have taken their passion into adulthood, building in the late hours when the younger generation has been tucked into bed. As ubiquitous as the LEGO company is, the family behind the brand is an enigma. Now, for the first time, the Kirk Kristiansen family has agreed to tell the story of LEGO and their life's work. Through interviews with Kjeld Kirk Kristiansen-who represents the third generation of the family business-and with access to the vast LEGO archive, Jens Andersen takes the reader back to the very beginning of LEGO and chronicles its improbable journey to become the iconic company that it is today.